Tuesday, July 31, 2007

grammatically correct...at last!

ever since apple came out with its current generation of the ipod shuffle, their marketing stratagem has been "wearable color." i think all the colors are great-- the orange is waaaaay better than the ipod mini's orange/brown/vomit color-- remember that? so for the past couple of months they've been using the line "put some color on." i think it's fun and funky and really appropriate for the audience they're trying to target.

i can't help buy cringe every time i hear it though. i know it's totally nerdy of me to be such a nit-picker, but come on apple! i learned back in middle school that you should never end a sentence with a preposition. finally! i found a grammatically-correct shuffle ad this morning and i just had to post it somewhere. i wonder what made them change.

reading it, it just doesn't have the same effect. grammar has made it tragically unhip.

tisk tisk, apple.


yay! grammar!

2 comments:

alison said...

haha! LOVE it! what nerds we can be. I ask myself, is this new grammatically correct version a mistake? Did some poor designer get mixed up? Or did they get complaints? Ha ha!

Audry said...

ha! I know how you feel. What really bugs me is mispronounciations. It's rOOt not rUUt! or crEEk not crIck! and the worst of all time: plAge. IT'S plAAAAAAAuge! URGH! Open your mouth people!